Pixels
Our wordmark is clean and confident. It has small ‘slab serifs’ which relate to our active pixels.
Underneath the wordmark is our active underline. Made from our pixels, it represents each of our brands. The active underline and the wordmark should never been seen separately.
Flow
Flow represents our collective moving at pace. The brands are busy but synchronised and they never collide.
Build
Build shows the pixels collaborating and constructing content. They are technical and precise and move multidirectionally.
Connect
Connect shows our brands working together to form progressive journeys and pathways.