Our icons should visually communicate the core idea of a product or service through either objective or abstract form. They act as a visual shorthand, making navigation, information and actions easier to understand.

Expressive and distinct, each icon serves to identify an idea at a glance, while collectively appearing to be part of a whole. Our icons don’t represent characters, cultures, or personalities.

We have two style of icons for BT Group, full colour and mono. Both have the same shape and form, but are designed for different uses.

These are our core icons, they have integrated pixels using the same principles as the Build behaviour. They can be used at larger sizes, such as wayfinding inside a building.

Please don’t change the colours in the icons.

We also have mono coloured icons, these should be used in UI. Think search bars or buttons.