Grids and layouts

We use a flexible grid system in all BT Group creative to help with consistency.

Using the grid system

The grid is formed from a column width of 8 pixels - aligning to the 8 colours that represent our brands

This flexible grid system forms the foundation of all our communication outputs, adapting to any environment to help convey consistency and flexibility.

Having an adaptable grid system gives us the opportunity to create a wide variety of layouts across multiple formats.

Grid variations

Our ideal grid format is an 8x8 column grid. However the grid system is responsive to any challenge and adapts based on the desired format.

8 Columns

8 Columns (narrow)

5 Columns

3 Columns

1 Column

Considering scale

We use scale in top level communications to achieve variety. Increasing the scale of content frames and typography allows us to dial down the over use of white space without using too many pixels.