Consumer email signatures

Everybody's email signature must include their name, job title, team and their prefered method of contact. It should be laid out with each bit of information appearing on a new line.

Your contact details could be a mobile number, landline, email address or any other way you might want to communicate. You should preface any details with a letter to help understand what the details are, e.g. T for telephone or M for mobile. If it’s something less well known you should write the whole name.

There should be a single line space between your name, job title, team, and your contact details.

We also have some other details you may want to add to your signature.

Pronouns should sit at the end of your name in brackets. It’s a small but easy way to be more inclusive and normalise discussions on gender. It allows individuals to let others know which pronouns they’d like to be used, and avoids them being misgendered. If you’re cisgender (your gender identity matches the sex you were assigned at birth), having your pronouns in your email signature shows that you’re an ally. It can also be useful for anyone who has gender-ambiguous names.

You might want to add a phonetic spelling to help others pronounce your name correctly. If you want to include this it should sit below your name in brackets.

If you work flexible hours, or send emails outside of other people’s working hours you can add this line to your email signature. It should sit below your contact information with a 1 line gap.

We work flexibly here. So while it suits me to email you now, there’s no pressure for you to get back to me outside of your own working hours.

Our email signatures use Arial, which is one of our supporting typefaces. This is to make sure people you email will be able to see it displayed correctly, as not everyone will have our brand fonts installed. It should be in size 14px (11pt) copy, with only your name in bold.

Customers remain at the heart of everything we do, so your email signature should continue to reflect the customer base you serve. We’ll update this guidance over the coming months as we begin to see the focus shift to EE as our flagship brand.

For EE use the EE logo in aqua, for BT use the BT logo in indigo, and for Plusnet use the Plusnet logo.

The logo should sit three lines below your details. 

You’ll need to add a legal disclaimer if you’re emailing anyone out side of BT. This should sit six lines below the logo. It should be in size 12px (9pt)  font and dark grey (#787878).

The legal disclaimer changes depending where you work so please make sure you use the correct one. To make sure you get all the correct info just copy and paste it from this page.