The brand team

We’ve recently introduced the BT Group identity and refreshed the BT brand to show that BT Means Business, whilst our new and re-energised EE identity takes the strengths of the brand elements consumers know and love and supercharges them.

We’ve got more assets and tools than ever so sign up for a brand induction to find out more.

How to book an induction
• Email us at brand.helpdesk@bt.com
• Say which brand induction you want to join: BT Group, BT or EE
• We’ll add you to the invite


What if I can’t make it?
If you can’t make this month’s induction, don’t worry as we are hosting these monthly, we can just get you booked onto the next one.

If you’ve been on a brand induction and there’s a topic from our new EE identity you’d like details on (think illustration, sound, sensory) we can arrange a deep dive. These have more detail than our brand inductions. Just email brand@ee.co.uk and we’ll be in touch.