On this page
Our wordmark is clean and confident. It has small ‘slab serifs’ which relate to our active pixels.
Underneath the wordmark is our active underline. Made from our pixels, it represents each of our brands. The active underline and the wordmark should never been seen separately.
The logo colours are made up from the four brands within BT Group. The pixels are set in a fixed ratio. Please do not change the order of colours for the full colour logo.
Our logo is available in three versions. Full colour, mono black, and mono white. The full colour version should be used whenever possible, it's the lead version of our logo and shows our brilliant brands. This should always appear on a white background.
When the full colour logo can not be used, please use the mono versions of the logo. We have a mono white version for use on coloured backgrounds, think the footer of a website, or somewhere we’re not the lead brand. Use a mono black version if something can only use two colours, think black and white printing.
We have two logo sizes to ensure maximum legibility whenever it’s used.
In most instances you should use our large logo. This can be used anywhere the wordmark of the logo is larger than 52px high. We also have a small size version of our logo, this version has been optically spaced so legibility is maintained at small sizes. It should be used whenever the wordmark is between 24px and 52px.
If you need to use the logo at a size smaller than 24px get in touch with the brand team.
Our logo should always have a minimum clear space, this is calculated by the width of the B in the wordmark.
Don't change the colour of the wordmark
Don't put the colour logo on a colour background
Don’t change the colour of the logo
Don’t move the active underline
Don’t change the font in the logo
Don’t rotate the logo
Don’t stretch of distort the logo
Don’t rotate the logo