Our tone of voice
We're working on making our tone of voice guidelines available as pages on the brand site, while we work on that you can download them as a pdf.
We also have some videos to help you understand different sections of our tone of voice which you can watch below.
Introducing our tone
How should you use the BT Group voice?
Amplify and Connect: our tone of voice
Amplify
Overview
Using the language of the crowd
Sharpen your sound
Sometimes, less is more
Connect
Overview
Pass the mic
Zoom right in
Show don't tell