Five key things
The five things you should always remember.
#1. Only use one pixel behaviour at a time
This feels purposeful, clean and dynamic.
This feels cluttered and childish.
#2. Maximum 8 pixels
This feels balanced and simple.
This feels busy, cluttered and bitty.
#3. Minimum 2 pixels
This feels minimal but still has a sense of momentum within the layout.
Momentum is lost when using 1 pixel and it favours only 1 brand.
#4. Never use a colour twice
This has a variety of brand colours, not favouring one specific BT Group brand.
This feels more in an EE world.
#5. Use an asymmetric layout
This feels dynamic and impactful.
This feels too structured and you lose any implied momentum.