Brand strategy

We're BT Group

That’s EE, BT, Plusnet and Openreach. Different uniforms. Different names. But we’re all part of BT Group.

Flagship business brand

Flagship consumer brand

Value brand

Infrastructure brand

Every day all over the world, businesses, governments, and millions of people trust us to connect them. To friends. To family. To clients and colleagues. Through phones, computers, TVs and more.

They trust us to power the emergency services, to keep their businesses running, to keep their phones ringing. And they trust us to do the right thing.

Our purpose

We Connect 

For Good

Our Manifesto

We use tech to push the world forward,
in a way that’s responsible, inclusive and sustainable. And we work together to push our business forwards – building the BT Group of the future.

BT Group audiences

Who does BT Group talk to?

• Governments and NGOs
• Colleagues
•Business partners, inc suppliers
• Investors and analysts
• Policy makers and regulators